Hi, I am Fiona

I am an Experience Designer with 11 years experience extending across many design disciplines from experience design, service design, user experience, retail space analytics, digital innovation, strategic planning, concept development and project management. My drive and ambition is to create beautifully crafted experiences which connect customers to brands who add value.



Designing a local festival I took a co-design approach working with the audience, speakers, staff and exhibitors. Transforming insights and brand vision into the ultimate experience.


Taking a human centred design approach I have designed a service model for the education sector aimed at improving the learning experience and streamlining complexity. 


Following the UX process of research, ideation, design, prototyping and usability testing I have crafted user experiences which align to business objectives while focused on the customer needs.

Experiences, Services & Usability


Working with clients to design inspiring customer experiences and services fit for purpose I have led projects which delivered first to market retail experiences, seamlessly connected with digital technology.

The solutions have been implemented to improve operational efficiencies and customer advocacy.

I hope you enjoy reading my studies.